// Press kit

Use these. Get the names right.

Everything you need to write about etchit and its two apps — etch/it (publish to the network) and fetch/it (read it back). Descriptions, key facts, logos, links. Assets are free to use; please don't restyle the wordmarks.

Questions, interviews, or anything that isn't here — open an issue on the relevant GitHub repo (linked below) and it'll get to a human.

etchit — the project

the umbrella · etchit.io

etchit isn't one app — it's an idea with two apps around it. The idea: Autonomi, a public, content-addressed peer-to-peer network where you pay once to put something on it and it's reachable by anyone with the address. Because addresses are content-hashes, what's published is what's served, byte-for-byte — no origin server in the loop, and no account anywhere in the stack. etch/it is how you write to it. fetch/it is how you read it. Both are open source, non-custodial thin clients — there is no etchit server in the loop, ever.

Names: the wordmarks are etch/it and fetch>it (styled slash / chevron, in copper) where you control the type; in running prose write etchit and fetchit; spoken, it's "etch it" and "fetch it". [/] is the etchit glyph; [>] is fetch/it's. Lowercase throughout — never "Etchit", never "FetchIt".

etch/it

the writer · publish
Wordmark
etch/it
where you control the type
In prose
etchit
lowercase, one word
Spoken
"etch it"
two words
Glyph
[/]
standalone mark

Etch it once. Fetch it forever.

etchit saves text to Autonomi and gives you a single permanent address to share it. Connect your own wallet — any WalletConnect-compatible one — pay a small one-time fee to the storage peers, and what you etched stays reachable as long as the network runs. Etches can be public, or private behind biometric auth (the lookup key never publishes; it's encrypted in the Android Keystore on your device). Encrypted backup-and-restore with a 6-word passphrase lets you bring private etches across devices.

fetch>it

the reader · view
Wordmark
fetch>it
where you control the type
In prose
fetchit
lowercase, one word
Spoken
"fetch it"
two words
Glyph
[>]
standalone mark

Paste an address. See what's there.

fetchit is a read-only browser for Autonomi. Give it any address and it fetches the content by hash and renders it — text, Markdown, JSON, PDFs, images, audio, video, archives, and full HTML pages with working scripts (the Fetch API, WebAssembly, media, range requests — a whole multi-page site can live on the network with no DNS and no origin server). No wallet, no account: fetching is always free. It's a reader, not a host — what it pulls is kept in a private, content-addressed cache on your device, the way a browser caches a page you visited; it doesn't re-serve anyone's content or hold anything for you between sessions but that cache. Note Autonomi has no streaming: a file is reassembled from every one of its chunks, so it downloads in full before it plays — once it's down, seeking is instant from the cached copy.

See it live: demo-city is a full multi-page site running entirely on Autonomi — library, gallery, album, cinema, code lab, essay, and a game, all fetched by content hash. Open this in fetchit: autonomi://ba9a8fcae5677af1876de8b37b1f728446754b6fe78307c2355be28cec94e764

Logos & assets

free to use · don't restyle the wordmarks

Each app has its own mark, app icon, and type-set wordmark — slash for etch/it, chevron for fetch/it. Same palette, same type, same dark-on-copper system. Free to use; please don't restyle the wordmarks.

etch/it — the writer
etch/it
wordmark
type-set · JetBrains Mono 800 · slash in copper
Set it in type, like this — there's no rasterised app-wordmark file (the etchit wordmark PNG above covers the umbrella).
etch/it [/] mark
[/] mark
SVG (vector) + PNG 1200px · transparent · copper
SVG ↓  ·  PNG ↓
etch/it minimal app icon
app icon (mark)
SVG + PNG 512px · slash on ink
SVG ↓  ·  PNG ↓
fetch>it — the reader
fetch>it
wordmark
type-set · JetBrains Mono 800 · chevron in copper
Set it in type, like this. A full PNG wordmark/lockup set is still to come.
fetch/it [>] mark
[>] mark
SVG (vector) + PNG 1200px · transparent · copper
SVG ↓  ·  PNG ↓
fetch/it app icon
app icon
SVG + PNG 512px · chevron on ink
SVG ↓  ·  PNG ↓
Palette: ink #0a0a0a · copper #c9732b (bright #e58a3f) · bone #f5f2eb.   Type: JetBrains Mono (everything) + Instrument Serif italic (editorial accents) — both OFL, self-hosted on the site. Dark background, copper accent — that's the whole system.
Social & icons: /og-image.png · /og-etch.png · /og-fetch.png — 1200×630 Open Graph / Twitter cards. /favicon.svg — copper square, ink slash. /icons/apple-touch-icon.png — 180×180. All served from the site root alongside /press.

Links & contact

all the canonical URLs